- Strategy: identifying the most successful and cost-effective ways to deliver your key messages to your target audiences. Noble Ink operates as an extension of your in-house team, usually on a retained basis but also on specific projects. Working in close partnership with clients, we will identify your targets, what you are trying to communicate, and what your audience wants to hear about you. Using this, we will then plan and roll out a targeted and cost-effective public relations campaign. We also offer a suite of PR training courses which encompass strategic direction.
- Practical implementation: Noble Ink understands precisely how journalists operate and what they need. We know exactly what material to provide and when, and the best way to communicate with them. We can achieve a perfect balance between giving the press something they are likely to use which still ensuring clients’ messages are communicated effectively. We also offer a suite of PR training courses which include every aspect of tactical implementation.